One Direction’s ‘You & I’, Directed by Fulwell 73’s Ben Winston and Post-Produced at ENVY, won the Best British Video awards at The BRITS 2015 last night.
Voting was in the hands of the public and, having survived a weekly public Twitter vote, the boyband beat Ed Sheeran, Mark Ronson, Sam Smith and Calvin Harris on the final night of public voting.
Shot to appear like a single take, the band members morph into each other as they walk along a pier before re-uniting as a group to journey through a series of freeze-frames. The group were 3D tracked as they walked, so that the live action plate would follow them into the freeze frames. The promo was Post-Produced at ENVY who completed the Flame, Compositing, Grade, Roto, Sound FX and 3D Tracking work.
Director Ben Winston comments: “So delighted with the BRIT. Massive thanks to Ed Rutherford, our DoP, and all the ENVY team – especially Eileen – for all their painstaking work!”
One Direction - You & I
Record Company: Syco
Director: Ben Winston
Production Company: Fulwell 73
Executive Producer: Carly Shackleton
Producer: David Souter
Producer: Luke Raffety
Flame Lead: Eileen Chan
Compositing Assistant: David Filipe
Grade: Vicki Matich
Roto: Jennifer Burke, Keiran Baxter, Sarah Beeching, George Brunt Sound
FX: Dave Williams/John Richards
3D Tracking: Caspian Graca Da Silva, Erik Pronk