Ancestry: Piccadilly Circus Takeover

Every year Ocean Outdoor run a prestigious competition to win valuable air time at their signature DOOH venues throughout the UK. Blind Pig helped agency Anomaly win their bid for the most prominent space of them all - Piccadilly Circus.

The concept was simple; to recreate the iconic advertising landmark as it was at key points through the twentieth century - channelling the Ancestry tag “Bring your Backstory to Life”.

10 September 2020

Animation

Credits

Animation Studio – Blind Pig

Executive Producer – Thierry Levy

Creative Director – Ric Comline

Creative Lead – Sean Cooper

Animation – Lawrence Scanlon & Sean Cooper

Creative Agency – Anomaly

Production Director – Amy Straker-Lonnen

Business Director – Tim Boxall

Account Director – Jen Sullivan

Account Manager – Rob Henderson

Account Executive – Ayesha Kithulegoda

Creatives – Mike Whiteside & Ben Robinson

Media Owner – Ocean Outdoor

Director of Ocean Labs – Catherine Morgan

Senior Project Manager – Melanie Blood

Creative Solutions Manager – Xavier Keenan

Delivery Co-ordinator – Olivia Breen

Client – Ancestry UK

Marketing Lead – Russell James

Marketing Manager – Michael Smith

Creative Director – Jo Sheppard

Blind Pig

Animation

Blind Pig are an award-winning animation team and sister company of ENVY. They comprise of award-winning animators, designers, illustrators and creative directors and offer a variety of services for a wide range of productions.

About Blind Pig

Specialising in motion graphics, 2D and 3D animation, the team also has extensive experience in crafting content for advertising, experiential, social and long-form series, in particular title sequences and series GFX.

Blind Pig works with established agencies, broadcasters, networks and brands directly. They’ve crafted animation content for Netflix series (Stranger Things, Letter For The King, Ashley Madison: Sex, Lies & Scandal), Disney (Car SOS, Marvel, DD90), ITV (Love Island, The Winter King), Channel 4 (The Kidnap of Angel Lynn). They also work in partnership with several DOOH media agencies producing large-scale experiential content for Piccadilly Circus, Time Square and other global landmark screens.