Nissan: Design in Motion

Blind Pig were approached by Unit9 and Dark Horses to design some frames for their latest Nissan campaign, we didn’t realise it was for a life-sized Zoetrope in a remote desert!

Tasked with designing the 150 illustrations, they began by storyboarding and sketching out concept frames of the car and the kanji (a system of Japanese writing). Brush textures were imperative to the consistency of Nissan’s brand aesthetic, so Blind Pig's team designed with their own paint brushes via TVPaint, a 2D software for frame-by-frame animation. The final step was bringing the hand-drawn sequences together, which was completed within After Effects.

The brand’s tagline, ‘Designed to make you feel electric’ features at the end of the film, but it’s a sentiment which also echoed through the entire animation process.

22 November 2022

Animation

Credits

Agency – Dark Horses

Producer – Leah Wattley

Executive Creative Director – Steve Howell

Chief Strategy Officer – Matt Readman

Creative Directors – Adam Burns, Paco Lopez

Head of Production – Andy Walsh

Production Company – UNIT9

Films Director – James Medcraft

Creative Director – Sean Pruen

DOP – Carl Burke

Executive Producer – Greg Hemes

Producer – Geoff Stickler

Edit – Alex Burt

Service Company – Blur Films

Animation Studio – Blind Pig

Design & Animation – Christine Peters

Producer – Ollie Ireland

Executive Producer – Thierry Levy

Post Production – Absolute

Colour – Juliette Wileman

Flame – Daniel Adams, Eldon Snelgrove, Antonio Jimenez

Nuke – Harvey David, Tommy Coulter Listen

Producer – Ollie Ireland

Sound Design – Sounds Good Audio

Blind Pig

Animation

Blind Pig are an award-winning animation team and sister company of ENVY. They comprise of award-winning animators, designers, illustrators and creative directors and offer a variety of services for a wide range of productions.

About Blind Pig

Specialising in motion graphics, 2D and 3D animation, the team also has extensive experience in crafting content for advertising, experiential, social and long-form series, in particular title sequences and series GFX.

Blind Pig works with established agencies, broadcasters, networks and brands directly. They’ve crafted animation content for Netflix series (Stranger Things, Letter For The King, Ashley Madison: Sex, Lies & Scandal), Disney (Car SOS, Marvel, DD90), ITV (Love Island, The Winter King), Channel 4 (The Kidnap of Angel Lynn). They also work in partnership with several DOOH media agencies producing large-scale experiential content for Piccadilly Circus, Time Square and other global landmark screens.